Boosting Content Discoverability for LearnWell EdTech

LearnWell EdTech, a provider of high-quality online courses and educational materials, needed to ensure their valuable content was easily discoverable through emerging generative AI platforms and AI-powered search tools.

AI Booster's GEO cluster is working with LearnWell to optimize their content for these new discovery channels.

• Ensuring high-quality educational content stands out in AI-generated summaries and answers.
• Adapting existing content metadata for optimal AI interpretation.
• Tracking content performance and attribution within generative AI ecosystems.

Our GEO strategy for LearnWell focuses on:

1. Content Structuring for AI: Implementing schemas and metadata that make content highly interpretable by AI models.
2. Truthfulness & Authority Signals: Enhancing signals that establish LearnWell's content as authoritative and trustworthy.
3. Generative Interface Simulation: Testing how content appears and is referenced in simulated generative AI environments.
4. Performance Analytics for GEO: Developing methods to track visibility and engagement within AI-driven discovery.

Early results from the ongoing GEO implementation are promising:

• Projected 300% increase in organic discovery of key educational modules through AI interfaces within the first year.
• Improved ranking and citation of LearnWell content in AI-generated responses.
• Enhanced visibility for subject matter experts associated with the content.