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Building Financial Content Authority for InvestWise

Achieved top-tier authority ranking for financial insights in generative AI search results.

GEO Cluster
Financial Services
Ongoing
Main visual for Building Financial Content Authority for InvestWise
Overview

InvestWise Financial, a provider of investment insights, aimed to establish themselves as the definitive source for financial information within the evolving landscape of generative AI search and content synthesis.

AI Booster's GEO cluster is implementing strategies to enhance their digital authority.

Challenges
  • Highly competitive financial content market.
  • Ensuring accuracy and trustworthiness in AI-generated summaries.
  • Adapting to new AI-driven content discovery mechanisms.
Solution

Our GEO strategy focuses on:

  1. Expert Author Profiling: Highlighting the credentials of financial experts.
  2. Structured Data for Financial Concepts: Using schema markup for key financial terms.
  3. Cross-Referencing & Citation: Building internal and external links to reinforce authority.
  4. AI-Friendly Content Formats: Creating content easily digestible by AI models.
Results & Impact
  • Significant improvement in citation frequency by generative AI models.
  • Increased organic traffic from AI-powered search interfaces.
  • Enhanced brand perception as a trusted financial authority.

Key Success Metrics:

  • AI Citation Frequency:
    Top 10%
  • Organic AI Traffic Growth:
    Projected 50%